Sequential Auto Responder Copywriting Sample 2
After we wrote his web letter, Larry Denis hired us to write a sequence of five email messages. Prospects who subscribe to Larry's email list get the first message instantly. Then every two days, they get another.
As you can see below, Message #1 repeats the benefits of Larry's home study course, "Fast Cash In Home Based Recruiting", and offers the reader a free “peek” at one of Larry’s magnetic flyers. The second raves about someone else in the prospect's city who bought Larry's course and earned her first referral fee in just 8 days.
The third offers the prospect a free “peek” at Larry’s phone script. The fourth asks "What's holding you back?" And the fifth is a message from Larry's assistant "Susan", offering the prospect a second chance to get the bonuses, even though he's missed the original deadline.
According to Larry, "The autoresponders are an integral part of the success of my website... I receive a tremendous amount of feedback, questions, and orders directly related to the autoresponders... 50% of my sales are a direct result of the autoresponders...”
MESSAGE #1 (Instant reply)
SUBJ: Trevor, a FREE "sneak peek" at one magnetic flyer
BODY:
Trevor, thanks a lot for subscribing to my "Recruiting Secrets" newsletter.
By now, I suspect that your hunger is building... you can even picture yourself as a home-based recruiter, filling job positions and making $8,000 - $12,000 every month from home. You can taste it on the tip of your tongue.
You just need a little push to break out of your comfort zone. That's why I'm giving you a FREE "sneak peek" at my most prized marketing weapon...
It's one of my time-tested magnetic fax flyers, and it will make your phone ring off the hook with *pre-sold* hiring managers. But listen carefully:
Others are paying $197 to receive this same marketing weapon (as part of my complete course), so please, don't go bragging about this all over the Internet. I'm trusting you on this, OK?
I'm going out on a limb because you deserve to know that I'm for real. And I believe that the more you learn about my system, the more confident you'll be that you too can...
Pocket $8,000 - $12,000 Every Month As A Home-Based Recruiter.
To see this priceless flyer, visit www.homerecruiter.com/magneticflyer1.html
Just send out 25 flyers per day and look at what you accomplish:
- Never risk money on expensive advertising.
- Never make cold calls.
- Boost your income by 246% on a per-hour basis.
- Watch your phone ring off the hook with pre-sold hiring managers.
You can send the flyer by fax or email. And in my course, you'll learn how to use the Internet to get the fax numbers and emails of the exact hiring managers you want to target -- for free, using the Internet.
Why is this flyer so powerful? I've tweaked, polished, and perfected it over a period of eight years. But I've never offered it to the public -- until now. What does this mean for you?
You'll Have Almost No Competition!
Without this magnetic flyer, you'll wind up a typical overworked recruiter, making "cold calls" for hours every day. Not only is this frustrating; it dramatically lowers your per-hour income!
That's because you'll waste hours every day making cold calls, when (using my magnetic flyers) you could've been taking *inbound* calls from pre-sold hiring managers!
This is just *one* of the six magnetic flyers you'll receive in my course, and just one of *dozens* of ways I'll empower you to "work smart, not hard". To order now and grab your lifetime guarantee, visit www.homerecruiter.com
And don't forget: if you order my course by <48 hours from now>, you get two incredible bonuses:
Bonus #1: $3,600 Worth Of Unlimited Email Consulting!
Order by <48 hours from now>, and I’ll personally answer your questions, coach you, and provide the solution to any challenge you face, for an entire year!
Just mail your questions, and I'll reply within one business day. And remember: even if an obstacle seems "big" to you, I’ve probably faced it hundreds of times, so I can solve it in minutes.
Best of all, your "12 months" doesn’t begin until I receive your first question!
All I ask is that you send me a testimonial within three months, and keep our arrangement confidential; I normally charge $300 per month when clients put me on retainer. (So you're getting $3,600 worth of consulting...absolutely free!)
Bonus #2: Half Price -- And Double Your Money Back!
If you order by <48 hours from now>, and promise to send me a testimonial, I’ll even slash your purchase price in half. That's just $197, which is half of what my corporate clients pay for a course that’s *less* comprehensive!
What's more, if you follow my instructions and don’t earn $8,000 - $12,000 every single month (very unlikely!), you can return my course at any time within the next 12 months, along with your daily logs - to show me that you followed my system - and I’ll send you double what you paid!
All I ask is that you spend 15-20 hours per week following my bulletproof system... and that you fax or email one of my magnetic flyers to 25 companies per day.
Even if you don't implement the steps in my course, you're still protected by my lifetime money back guarantee: if you’re ever unsatisfied with my course, for any reason, you can return it for a complete 100% refund. No questions. No hassles. And no matter what, the secrets and consulting you’ve received are yours forever.
If you’re feeling a strong inner pull that says "Do this!"... if you'd like to laugh at the recession and earn $8,000 - $12,000 every month... then trust your instincts, order now, and grab your $3,600 worth of unlimited consulting before it’s too late.
You’ll own all of the tools and resources I’ve spent years developing - so you can instantly profit from my eight years of hard-won experience. And with my lifetime risk-free guarantee, you can only come out ahead.
Don't wind up kicking yourself because you missed out! To qualify for half price, "double your money back", and $3,600 worth of unlimited consulting, you must order by <48 hours from now>.
To order now, visit www.homerecruiter.com. For a personal reply to your questions, just click "Reply", type your questions into this message, and send it back to me. Thanks.
Sincerely,
Larry Denis, President
www.HomeRecruiter.com
MESSAGE #2 (Two days after message #1)
SUBJ: Trevor, want a deal like this in Oakland
BODY:
Trevor, here's a lucrative deal that almost landed in *your* lap:
A neighbor of yours in Oakland bought my recruiting course 17 days ago. Using my bulletproof step-by-step system, she landed her first client in just 8 days: a T.G.I.F. Restaurant in downtown Oakland. They needed a General Manager, and offered a $76,500 starting salary.
How Did Amy Edge Out The More Established Recruiting Firms?
Taking my advice, Amy offered to fill the position for just a 20% finder's fee (which is at the low end... most recruiters charge 25%.)
When she asked me to search my network, it took me just 24 hours to find a restaurant manager in New York who wanted to relocate his family to Oakland. (Thanks to my eight years of networking here in New York, qualified candidates are always pouring into my lap.) It was a perfect match.
Needless to say, the deal was closed within a week. Our finder's fee was $15,300 and we split it 50/50. That's a finder's fee of $7,650 on a first placement!
I'm slightly embarrassed to admit this, but I worked less than three hours for my share. (OK, I guess I'm not really embarrassed... I'm thrilled!)
Instantly Profit From My Eight Years Of Hard Work!
Once you're armed with my step-by-step recruting system, I hope to partner with you too. Why?
The best way for me to expand into other states is to partner with other recruiters. And you’ll have your finger on the pulse of Oakland better than I will. So you’ll be a real help to me.
On the flip side, I’ve already done the work of becoming an insider with 100+ New York companies. And thanks to my eight years of networking, competent job candidates are always pouring into my lap.
So it doesn’t take much for me to match your candidate with a job in New York - or find a qualified candidate for one of your clients.
In short, you can instantly benefit from my established roster of 100+ clients - and all of the job openings I’m privy to. Either way, we’ll split the finder’s fees 50/50.
Today Is The Deadline To Receive $3600 In Consulting!
Don't forget: you must order my course by midnight TODAY, <today’s date>, to qualify for my half price offer, "double your money back", and a free year of consulting. I’ll personally answer your questions, coach you, and provide the solution to any challenge you face, for an entire year!
Just mail your questions, and I'll reply within one business day. And remember: even if an obstacle seems "big" to you, I’ve probably faced it hundreds of times, so I can solve it in minutes.
Best of all, your "12 months" doesn’t begin until I receive your first question!
All I ask is that you send me a testimonial within three months, and keep our arrangement confidential; I normally charge $300 per month when clients put me on retainer. (So you're getting $3,600 worth of consulting...absolutely free!)
Bonus #2: Half Price -- And Double Your Money Back!
If you order by <48 hours from now> and promise to send me a testimonial, I’ll even slash your purchase price in half. That's just $197, which is half of what my corporate clients pay for a course that’s *less* comprehensive!
What's more, if you follow my instructions and don’t earn $8,000 - $12,000 every single month (very unlikely!), you can return my course at any time within the next 12 months, along with your daily logs - to show me that you followed my system - and I’ll send you double what you paid!
All I ask is that you spend 15-20 hours per week following my bulletproof system... and that you fax or email one of my magnetic flyers to 25 companies per day.
Even if you don't implement the steps in my course, you're still protected by my lifetime money back guarantee: if you’re ever unsatisfied with my course, for any reason, you can return it for a complete 100% refund. No questions. No hassles. And no matter what, the secrets and consulting you’ve received are yours forever.
If you’re feeling a strong inner pull that says "Do this!", then trust your instincts, order now, and grab your $3,600 worth of unlimited consulting before it’s too late.
You’ll own all of the tools and resources I’ve spent years developing - so you can instantly profit from my eight years of hard-won experience. And with my lifetime risk-free guarantee, you can only come out ahead.
Don't wind up kicking yourself because you missed out! To qualify for half price, "double your money back", and $3,600 worth of unlimited consulting, you must order by <48 hours from now>.
To order now, visit www.homerecruiter.com . For a personal reply to your
questions, just click "Reply", type your questions into this message, and send it back to me. Thanks.
Sincerely,
Larry Denis, President
www.HomeRecruiter.com
MESSAGE #3 (Four days after message #1)
SUBJ: OK, Trevor, you win! Here's a peek at my course
BODY:
OK, Trevor, you win! I'm spilling one of my hottest secrets right here in this email. Why?
By now, I suspect that your hunger is building... you can even picture yourself as a home-based recruiter, filling job positions and making $8,000 - $12,000 every month from home. You can taste it on the tip of your tongue.
You just need a little push to break out of your comfort zone, grab my lifetime risk free offer, and start profiting immediately. That's why I'm giving you a FREE "sneak peek" at another one of my prized marketing weapons...
It's the *actual* phone script I've used to close deals with hundreds of companies. In other words, when hiring managers call me (after receiving my fax flyer), I read through this phone script, and within minutes, most of them agree to pay me a 20 - 25% finder's fee, once I fill their job openings.
Please know that others are paying $394 for this same phone script (as part of my complete course)... so please, don't go bragging about this all over the Internet. I'm trusting you on this, OK
To see this powerful phone script, visit www.homerecruiter.com/phonescript
Armed with this phone script, you'll be able to:
- Immediately show the hiring manager that you won't waste his time.
- Immediately capture his undivided attention.
- Separate yourself from the competition.
- Prove that you’ll only deliver the best qualified candidates (unlike other recruiters, who overload him with mediocre talent).
- Show that you use a "rifle approach", not a "shotgun approach".
- Get him on your side with a proven "trial close".
- Demonstrate that your standards are extremely high.
- Convince him that he has nothing to lose by working with you.
- Seal the deal with an offer that almost no one can refuse!
This bulletproof script is the final product of eight years of tweaking, polishing, and perfecting. It'll increase your income by at least 167%. And it'll empower you to break the tension and build rapport, while sounding like an old pro.
Listen: knowing exactly what to say, and when to say it, will trim years off your learning curve. (And most recruiters never learn this at all.. they "shoot from the hip" and their closing ratios are embarrassing... yet they still average $60,000 per year!)
Trevor, if you’re feeling a strong inner pull that says "Do this!", then trust your instincts, and grab all of the tools and resources I’ve spent years developing - so you can instantly profit from my years of hard-won experience. With my lifetime risk-free guarantee, you can only come out ahead.
To order now, www.homerecruiter.com. For a personal reply to your questions, just click "Reply", type your questions into this message, and send it back to me. Thanks.
MESSAGE #4 (Six days after message #1)
SUBJ: I honestly need your help.
BODY:
Trevor, today I'm asking for your help...
I've done everything I can to offer you my course "Fast Cash In Recruiting" on a risk-free basis. But you haven't ordered yet... and you may have some good reasons. In fact, others who've visited my site may be "on the fence" for the *very same* reasons you are.
So, if you have particular concerns or questions about my course, could you let me know what they are?
If I can answer your concern, I’ll definitely email you back. And I'll be able to do a better job of addressing your concerns on my web site... so folks who visit in the future can benefit. Maybe there's something important I left out?
Just click "Reply", type your questions into this message, and send it back to me. Whether you buy my course or not, I thank you so much for your candid feedback.
MESSAGE #5 (Nine days after message #1)
SUBJ: Trevor, let's sneak you half price & free consulting
BODY:
Trevor, let's sneak you Larry Denis' half price offer, and a free year of consulting!
My name is Susan, and I process the orders here at HomeRecruiter.com. Larry doesn't know I’m using his acount to email you today, but I notice that you've missed your chance to get his course at half price, qualify for his "double your money back" offer, and get $3,600 worth of consulting with Larry.
In the past week alone, Larry has helped several of his customers close lucrative deals, so I know how valuable his consulting advice is... and I hate to see you miss out. That's why I'm writing.
Larry is out of the office today and tomorow. So if you reply directly to me at susan@homerecruiter.com by 5pm tomorow, <48 hours from now>, I'll fudge the date of your customer record (in our PC) so you can go back to www.homerecruiter.com, order his course, and still get the bonus pakage.
DO NOT REPLY TO THIS MESSAGE. (Because then Larry will see it!) If you're going to order, first email me directly at susan@homerecruiter.com. Then place your order by 5pm tomorow, <24 hours from now>.
What You Get With The $3,600 Consulting Package... A Reminder
I copied this from one of Larry's email messages:
Larry will personally answer your questions, coach you, and provide the solution to any challenge you face, for an entire year.
Just mail your questions, and he'll reply within one business day. And even if an obstacle seems "big" to you, he's probably faced it hundreds of times, so he can solve it in minutes.
Best of all, your "12 months" doesn’t begin until Larry gets your first question!
The only condition is that you need to send Larry a testimonial within three months, and keep your arrangement confidential; he normally charges $300 per month when clients put him on retainer.
Half Price And Double Your Money Back! Last Chance!
Once I fudge the date of your customer record, Larry will think you just hit our web site for the first time. So you'll STILL qualify for his half price offer, double your money back, and 12 months of unlimited consulting with Larry himself.
And if you’re ever unsatisfied with Larry's course, for any reason, you can return it for a complete 100% refund
REMEMBER, DO NOT REPLY TO THIS MESSAGE. (Because then Larry will see it!) If you're going to order, first email me directly at susan@homerecruiter.com. Then place your order by 5pm tomorow, <24 hours from now> at www.homerecruiter.com
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