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“How can you turn more of your prospects into paying customers... without increasing your direct mail advertising budget?”
With Effective Direct Mail Advertising Copy!
Dear Friend:
How would you like to double, or even quadruple, the number of new leads or customers you generate each month, without increasing your direct mail advertising budget?
The secret isn't spending more money; it's generating a higher response rate from the letters or postcards you're already mailing. Let me explain...
Sales letters and direct mail postcards are like salespeople. When they're compelling, they draw your prospects in like powerful magnets. They motivate your prospects with delicious benefits. They create “fear of loss”. They can even make sales for you - without any need for human contact...
However, when they're not compelling, they're like second-rate salespeople; they waste your money. Can we be frank?
Unless your direct mail copy was penned by an expert direct mail copywriter, it’s bringing you just a fraction of the response rate it should be generating. In other words, you're wasting over 50 cents of every dollar you spend on direct mail advertising! Here's how we know...
Businesspeople who write their own ad copy (unless they've mastered the art of writing “direct mail copy”) inevitably write about themselves, their companies, and what they're selling. It's only natural; it's how we were taught to write in school.
But prospects don't care about you, your company, or what you're selling. They want to know: “What's in it for me?”... “Why should I believe you?”... and "What will I lose if I don't act now?”
Perhaps now you see why hiring an expert direct mail copywriter can pay off so handsomely. Our successful direct mail copy speaks directly to these unspoken questions and ultra-motivates your prospects to act immediately.
To see samples, click here.
