Services
Long-form sales pages
Amplify the cost of living with the pains and problems you solve, create urgency, disqualify competing solutions, and show why your offer is the best choice. Our clients love watching their visitors spend hundreds, and often thousands of dollars, the first time they read an offer we crafted. Already have a sales page? Watch what happens when we punch it up!
VSLs (video sales letter)
A video sales letter keeps visitors from skipping forward to see your price before understanding the value of what you offer. Since participating in Jon Benson’s VSL mastermind, our VSLs have beat many high-performing sales letters.
Decoy pricing
Use one of three price points to make another price point seem like a fantastic value.
Segmentation
Boost your conversion rates by making your emails and web pages more relevant to specific groups. For example, you can segment by gender, age, or diet.
Funnel optimization
Are too many visitors opting in without buying? Are you expecting them to leap from freebies to high-ticket offers with no tripwire? We turn more subscribers into buyers and boost the value of a first time customer.
Email campaigns
Motivate your subscribers to consume the content they already got from you (or new content), increasing the percentage who take the next step.
Direct mail
We’ve been the Kings of direct mail offers and magalogs since way before online funnels and smartphones. Our clients often generate hundreds of thousands of dollars from a single mailing.
Checkout page optimization
Too many visitors abandoning your cart? Since participating in Rudy Mawer’s mastermind, we increase conversion rates on every checkout page we touch.
Testimonial optimization
Through conversations or email exchanges with your “success story” customers or clients, we can craft testimonials that WOW your new prospects with compelling results.
List monetization
Increase your value to JV partners and get on their leaderboards – with more compelling emails. No JV partners? Earn a second income stream by promoting the right affiliate offers to your email list. Depending on a client’s list size, we sometimes do this for a percentage of the commissions earned.
Product launches
Use the urgency of product launches to motivate your visitors, subscribers, and affiliates to act now. We employ Jeff Walker’s “W” technique to spike sales in the middle of your launch, along with its start and end dates.
Ebooks
We can ghost-write an ebook or PDF that establishes you as an expert and convinces your prospects to buy from you.
SMS workflows
Engage text subscribers with questions that generate tags and provoke action or dialog.
Our Clients Include:
- Aweber
- Re/Max and Cigna agents
- Frank Kern
- Dave Lindahl (RE Mentor)
- Robert Allen (best-selling author of "Nothing Down")
We've Helped Clients Sell More:
- Software
- Insurance
- Hypnosis
- Nutrition courses
- Sex instruction courses
- Real estate investing courses & conferences
- Internet marketing courses & memberships
- Business credit building services
$451,050 In One Mailing... And Triple The Response!
When Cigna agent Ken Varga hired us, he’d already sold malpractice insurance to 700,000+ nurses - using a direct mail letter written by a legendary copywriter.
We repositioned his letter and beat the original by over 3 to 1! Our letter generated 9,021 new policies and $451,050 in revenues - on the first mailing alone.
$250,000 in Two Days!
When Terry Paranych hired us to write a magalog for his first-ever Superstar Agent Boot Camp, he’d never held a conference before. He had no products, testimonials, or house list.
Yet two days after mailing our magalog, the letter had generated $250,000 in revenue -- selling out the conference. In fact, many agents had to be wait-listed for the next event!
$1.2 Million from One Sales Letter!
Our 10 minute VSL for the Vegetarian Health Institute converted 9.1% of its new email subscribers into paying customers. We also improved their offer for a $167 online course by adding a one dollar 15-day trial, along with a “Certificate” version for $497.
At this higher tier, students got to earn a Certificate by passing an exam after each lesson. Our sales page with the improved offer generated over $1.2 Million.
$800,000 Revenue from One Promotion!
The Internet Marketing Center had us write a sales page offering reprint rights to a home study course. Reprint rights were $1,697. The first time they promoted our sales page to their email list, their broadcast generated over $800,000.
After that, they hired us to pen all of their long-form sales pages for the next four years. With the increased sales from our advertising copy, they typically recouped our fee within two weeks of each assignment.