$451,050 In One Mailing... And Triple The Response!
When Cigna agent Ken Varga hired us, he’d already sold malpractice insurance to 700,000+ nurses - using a direct mail letter written by a legendary copywriter.
We repositioned his letter and beat the original by over 3 to 1! Our letter generated 9,021 new policies and $451,050 in revenues - on the first mailing alone.
$250,000 in Two Days!
When Terry Paranych hired us to write a magalog for his first-ever Superstar Agent Boot Camp, he’d never held a conference before. He had no products, testimonials, or house list.
Yet two days after mailing our magalog, the letter had generated $250,000 in revenue -- selling out the conference. In fact, many agents had to be wait-listed for the next event!
$1.2 Million from One Sales Letter!
Our 10 minute VSL for the Vegetarian Health Institute converted 9.1% of its new email subscribers into paying customers. We also improved their offer for a $167 online course by adding a one dollar 15-day trial, along with a “Certificate” version for $497.
At this higher tier, students got to earn a Certificate by passing an exam after each lesson. Our sales page with the improved offer generated over $1.2 Million.
$800,000 Revenue from One Promotion!
The Internet Marketing Center had us write a sales page offering reprint rights to a home study course. Reprint rights were $1,697. The first time they promoted our sales page to their email list, their broadcast generated over $800,000.
After that, they hired us to pen all of their long-form sales pages for the next four years. With the increased sales from our advertising copy, they typically recouped our fee within two weeks of each assignment.
When A.I. Shines and Where It Fails
A.I. doesn’t understand your Unique Selling Proposition (i.e. what sets your solution apart). Nor does it grasp the consequences of choosing the wrong solution instead of yours. So it can’t detail the painful ripple effects of not buying from you.
A.I. generates lots of great suggestions, which is why it’s in our toolkit. But it takes an expert familiar with your product, service, or methodology to cherry pick and massage the best results. That’s why we’ll take all the risk. Pit our million dollar copy against any A.I. copy in a split test. If our version doesn’t increase your conversion rates, you don’t pay.
Double Your Revenues Without Spending More on Ads
The secret isn’t spending more money; it’s getting a higher response rate from the dollars you’re already spending.
Ads, web pages, and VSLs are like salespeople. When they’re compelling, they draw your prospects in like powerful magnets. They motivate your prospects with delicious benefits. They create “fear of loss”. They can even make sales for you.
However, when they’re not compelling, they’re like second-rate salespeople; they waste your money.
Wasting 50¢ of Every Dollar You Spend on Ads?
Can we be frank? Unless your ads, web pages, and VSLs were crafted by a direct response copywriter, they’re bringing you just a fraction of the response they should be generating. In other words, you’re wasting over 50 cents of every dollar you spend on advertising! Here’s how we know….
Most business people who write their own advertising copy inevitably write about themselves, their companies, and what they’re selling. It’s only natural; it’s how we were taught to write in school.
But prospects don’t care about you, your company, or what you’re selling. They want to know: “What’s in it for me?”… “Why should I believe you?”… and “What will I lose if I don’t act now?”.
This is why hiring an expert direct response copywriter pays off so handsomely. Our ad copy speaks directly to these unspoken questions and motivates your prospects to act immediately.