“An excellent job... Sales and Internet traffic increased over 400% from the prior year.”

- Bob Lang, President, World of Watches



Web Site Copywriting Sample 2

Larry Denis is a professional recruiter (“head hunter”). His business is finding qualified candidates for companies with job openings. When he hired us, he’d just created his first home study course, “Fast Cash In Home Based Recruiting”.

We know that most people are skeptical about “get rich quick” claims. So it was crucial to disarm readers immediately after the headline. You’ll see how we did that below.

This letter is a great example of risk reversal; it reassures the reader in three ways. 

First, he offers to partner with them. If they need to place a candidate in Larry’s part of the country (New York), he’ll look for the right job opening and split the finder’s fee 50/50. Second, he offers readers 12 months of unlimited email consulting at no additional charge.

Third, Larry offers readers double their money back if his system doesn’t make them $8,000 to $12,000 every month, starting the first month. This allowed him to earn their trust right away by saying “I’ll stake my own money on your success”.

However, at the end of the letter – after readers are sold on Larry and the opportunity – he explains that the guarantee is conditional. To qualify, they must send Larry their daily logs – showing that they actually spent 15-20 hours per week following his system. The ethical reader finds this to be a fair arrangement.

Several months after completing the letter, Larry told us that for every dollar he spent on advertising (with pay per click search engines) he was making approximately seven dollars... and he was averaging gross sales in the amount of $15,000 per month.

“Grab Your Share Of The $95 Billion Staffing Industry – Risk-Free And Part Time From Home! All You Need Is A Computer And Fax Machine!”

Guaranteed: you WILL collect $8,000 - $12,000 every month, starting this month, with a part time business your friends will envy; otherwise, my trade secrets and $3,600 worth of consulting are yours FREE. I’ll even partner with you and stake my own money on your success!

Dear Friend:

If you’re like me, you’re skeptical of big income claims – like the one I just made. I don’t blame you. After all, it usually means you’re about to be conned into some theoretical business venture that “could” work…if you’re extremely lucky.

Well now you can say goodbye to those schemes, plug into a thriving $95 billion industry, and collect six figures from home with no risk, overhead, or employees. I’ll even partner with you, stake my own money on your success, and split the profits with you 50/50!

And because I respect you, I won’t ask for one red cent until you know exactly what this business involves… just give me a couple of minutes to prove everything I’ve promised so far. Fair enough?

Being a home-based recruiter is simple: you find and introduce qualified job candidates to companies… and collect enormous finder’s fees when your candidates are hired. For just one placement, a typical finder’s fee is $8,000 - $12,000!

Why so much? By outsourcing this function, companies can fill positions more quickly, eliminate salaried HR employees, and slash their advertising costs (even more necessary in today’s recession). To read more about why they pay high finder’s fees, you can click here.

Now let’s look at this risk-free business. Your clients may call you a “headhunter”, “search firm”, or “job placement agency”. But they all mean the same thing: you’re a recruiter. And here’s the exciting part:

With just a computer and fax machine, home-based recruiters (like me) scooped up over $1 Billion last year, working from the comfort of our homes, in our tee shirts!

I personally made $325,262 last year. (You can click here for a list of my clients.) And now, because I’ve developed a bulletproof system for working “smart” – not “hard” – you too can collect six figures from home, working just 15 – 20 hours per week.

Since this is a “business to business” profession, you’ll be in daily contact with other professionals. And since most of the simple tasks can be done in your spare time, you’re free to keep your day job while you get started.

Using my bulletproof recruiting system, average people with no past recruiting experience are working “smart” – not “hard” – and they’re making over $10,000 every month. Here are success stories from a couple of them:

“I used to work as a manager of a restaurant... My wife, who worked as babysitter, decided to take Larry up on his offer that he could teach her how to work from home as a professional recruiter... Within 6 months I quit my job and I am working from home with my wife and we are earning an income over $145,000.” 

Steve & Alissa Kaplan
Long Island, NY

“After having been laid off recently... (and), with no background in recruiting, Larry taught me how to start my own recruiting business from home... He made it simple, easy, and fun. Within one month I made 2 placements, which earned me checks totaling over $16,000. This is by far the best training program and business I have ever been involved with.

Scott Wollman
Stanford, CT

Even if you have no past recruiting experience, I guarantee that you’ll collect a six-figure income working just 15-20 hours per week – and I’ll even stake my own money on it. How can I be so confident?

With my step-by-step bulletproof system, you’ll own the same street smarts and business magnetism it’s taken me eight years to acquire. Within days, you’ll be as effective as I am, matching up job candidates and companies with ease.

Not only is this a prestigious business that your friends will envy. I’ll show you how to laugh at cold calls, attract business like a magnet, and skip all of the usual hurdles.

If you’ve already decided to join me in this lucrative business, click here now to order my bulletproof system, get 12 months of free consulting, and receive double your money back if I can’t deliver on everything I’ve promised.

Laugh At Other Home-Based Businesses

 Look: there are hundreds of so-called “opportunities” that advertisers would love to sell you. But if you’ve ever gotten into one, I’m sure you discovered downsides that the advertisers “forgot” to mention. Let’s compare:

Most “Opportunities

Home-Based Recruiting

You’ve got to risk your own hard-earned dollars on costly advertising, direct mail, online traffic generation, or long-distance calls.  There are no advertising costs, almost no overhead, and you don’t need a web site. Your only expense is a fax machine or dialup account.
You’ve got to make stressful cold calls, or worse, hit up your friends and relatives. Just fax or email my proven flyers to 25 local companies each business day, and profit from a constant flow of pre-sold hiring managers – calling you! (I show you how to get their exact fax numbers and email addresses.) 
If you buy a money-making package and get stuck, too bad. There’s no one to answer your questions. If you act today, you can get 12 months of unlimited consulting from me personally, absolutely free. 
Too much competition. For example, just think of how many other people are trying to rank higher than you in search engines, or pitch their money-making programs to the same “opportunity seekers”. Corporations are already paying $1 Billion per year to home-based recruiters. Yet few people in the world of “opportunity seekers” even know about this business!
Most of the people involved in so-called “opportunities” lose money, and those who don’t are lucky to make a few hundred dollars per year. Even without my bulletproof system, mediocre home-based recruiters are collecting $75,000 - $100,000 per year – after expenses.
Product-based businesses require you to tie up money in inventory. There’s no inventory, no overhead, and no risk.

Of course, as a home-based recruiter, you can live anywhere, set your own hours, and dress how you like. You never have to leave your home, and no one comes to your home. You’re truly free.

You don’t need any special education or background to get started. And like me, you’ll enjoy tens of thousands of dollars in tax write-offs.

My Credentials And Why You Can Believe Me

Unlike many “how-to” publishers (who make all their money selling “how-to” information), I actually practice what I preach. As a home-based recruiter myself, I earn a high six figure income every year, using the same techniques you’re about to learn.

During my eight years in this business, I’ve developed a reputation as “The Recruiting Wizard”. Using the exact same bulletproof system I’m offering you, I’ve attracted hundreds of clients, ranging from local businesses to Fortune 1000. 

By the way, it’s perfectly fine to start with small companies, and I work with dozens of them. But since you probably haven’t heard of my smaller clients, here are some of my bigger clients. 

  • Merrill Lynch              
  • HBO
  • Bank of New York
  • CNN
  • Morgan Stanley
  • Pfizer
  • Citibank
  • Macy’s
  • CBS
  • New York Life
  • Microsoft

Because they’re so impressed with my work, several of these companies – such as HBO, Merrill Lynch, and Pfizer – periodically hire me to train their HR departments (their own in-house recruiters). Sometimes they even put me on retainer.

I’ve also been hired to train HR departments at these companies:

  • Goldman Sachs
  • NYU Medical Center
  • Guardian Life Insurance
  • Time/Life
  • Chase Manhattan Bank
  • ABC
  • Disney
  • Metlife
  • Columbia House
  • American Express
  • MTV

 My fee for these trainings is $250 per hour ($1,500 per day) plus expenses. And as you can see, the companies and their employees consider it an excellent value – because they finally learn to work “smart”, not “hard. Almost all of them increase their earnings by 250% or more… working half the hours.

“As a junior level recruiter and only 23 years old, I attended one of Larry’s recruiting seminars thru the company I worked for. Almost immediately, my placements went from one every three months to 2-3 per month. My finder’s fees soared. I was amazed!!! I soon quit my job and decided to work from home and now make about $18,000 per month and just got back from vacation in Hawaii. He really impacted my life. His course is DYNAMITE!”

“Very useful, coherent, and practical information that will be the cornerstone of our entire staffing process. Larry’s innovative and unique approach is truly powerful and has changed the way we train recruiters. As a result, my agencies billings have increased over $600,000 in the past six months. I would recommend his seminar to anyone involved in the staffing business if they want results.” 

Mr. Arthur Abrams
CEO, Concepts in Staffing

Now here’s the exciting part. Some companies want my bulletproof system spelled out in a step-by-step course – so their employees can review it after the training. So I provide that in a beefy 3-ring binder, for an additional fee.

But until now, my course was written for experienced recruiters. I never offered it publicly. However, I did loan copies to a couple of friends, including Phil Bowlen, who was already a home-based recruiter, and Stacey Bingham, who was brand new to this business. Here’s what they reported:

“I have been using Mr. Denis’ extremely simple, yet valuable and effective strategies for the past 3 years and have found my earnings nearly increased by 300%. Larry takes the mystery out of the recruiting business and makes it amazingly simple to make money. I never thought in my wildest dreams I would earn a six-figure income, especially from home. His teachings are very eye-opening and made to order for anyone wanting to get into the home staffing business.”

Phil Bowlen
New Jersey

“Excellent, I learned a tremendous amount of information and valuable tips from Larry Denis’ personal training as he taught me powerful, realistic, and actionable strategies and secrets for starting my own home-based recruiting business. If you want to work for yourself, set your own hours, and have financial independence this course is for you. By the way, did I mention I made $115,000 last year.”

Stacey Bingham
Miami, FL

Based on this feedback, I decided to expand my course into a full-fledged step-by-step system for anyone who wants to make $120,000 per year, part time from home. This new 210 page version starts from the very beginning, spells out every single step from A to Z, and is titled:

Fast Cash In Home-Based Recruiting: How to make $120,000 every – risk free – as a home-based recruiter

 With this new, expanded recruiting system, you’ll own the same street smarts and business magnetism it’s taken me eight years to acquire. You’ll own all of my trade secrets, strategies, tips and techniques for working “smart” – not “hard”. For example, you’ll learn how to: 

  • Use the Web to post unlimited job postings to over 500 high traffic web sites, and get great resumes fast – all free of charge – so your phone rings off the hook!
  • Make clients beg to work with you…and double your fees!
  • Land contracts with twice as many hiring managers, because you’ll know what to say in the first five seconds when they call you, to immediately boost their interest by 600%.
  • Write compelling ads that draw the best candidates! – The “free” Internet posting ads (which I provide) attract top talent that are hard to find and difficult to get. I’ll show you how!
  • Easily find companies with “job openings” in your local area.
  • Uncover the hottest hiring sectors and discover where all the ”big money” is really being made.
  • Instantly sound like an expert - with my “Recruiter Lingo” cheat sheets. My 4-page guide shows you how to “talk the talk” and gets you up to speed in one day.

Collect $8,000 - $12,000 Every Month,
Starting This Month

For just one placement, your typical finder’s fee is $8,000 - $12,000. And if you follow my simple instructions, I guarantee that you’ll make at least one placement within 30 days; I’m even staking my own money on it. How is your finder’s fee calculated?

Salaries for most jobs fall between $40,000 and 60,000. And you get 20 – 25% of the new employee’s salary. So even at the low end of 20%, you collect $8,000 - $12,000 on an average placement!

Obviously, you earn a lot more when you fill an $80,000 or $100,000 position!

Other “how to” publishers might inflate your hopes by letting you believe that $100,000+ is a typical salary. Sure, you’ll place these high earners from time to time. But honestly, salaries ranging from $40,000 - $60,000 are the most common, and I don’t want to mislead you. Besides, a finder’s fee of $8,000 - $12,000 is plenty, don’t you think?

If you’ve already decided to join me in this lucrative business, click here now to order my bulletproof recruiting system, get 12 months of free consulting, use my money to get started, and repay me only after you’ve made your first $8,000 - $12,000!

Some people find it hard to believe that they can collect six figures every year, working just 15-20 hours per week. So let me explain how my tricks will multiply your per hour profit, and put you miles ahead of typical recruiters. You’ll learn how to:

  • Market your candidates so they get hired exceptionally fast.
  • Close more deals faster and more efficiently, and develop lifetime clients.
  • Never lose a finder’s fee because a candidate rejects the salary offered. My Telephone Screening Guide shows you the secret to lowering a candidate’s expectations beforehand. That way, s/he’s pleasantly surprised, even when the salary offered is just average!
  • Easily answer the typical questions and concerns you get from clients and job candidates. You get a proven script for each of these questions and concerns.
  • Build a reputation as a “specialist” in a particular industry. If you have experience or contacts in a particular industry, I’ll show you how to double your income by carving out your own niche.

By the way, it’s true that some sectors of the economy have slowed down. But others – like healthcare – are booming. And they offer you a huge opportunity. I’ll show you what today’s hiring trends are, and how to quickly switch gears if you need to. Click here for a list of several exploding industries that you may want to specialize in.

If you’ve already decided to join me in this lucrative business, click here now to order my bulletproof recruiting system, get 12 months of free consulting, use my money to get started, and repay me only after you’ve made your first $8,000 - $12,000!

When I have job candidates moving to your area, I’ll give you first dibs on placing them. And when you have job candidates moving to the New York area, I’ll help place them for you. Which means you’ll instantly benefit from my established roster of 100+ clients – and all of the job openings I’m privy to. Either way, we’ll split the finder’s fees 50/50.

Why am I offering this? The best way to expand into other states is to partner with other recruiters. And you’ll have your finger on the pulse of your own community better than I will. So you’ll be a real help to me.

On the flip side, I’ve already done the work of becoming an insider with 100+ New York companies. And thanks to my eight years of networking, competent job candidates are always pouring into my lap. So it doesn’t take much for me to match your candidate with a job in New York – or find a qualified candidate for one of your clients.

The beauty is, you can partner with as many out-of-state recruiters as you like – not just me. It’s a great way to multiply your income, and in my course, you’ll learn exactly how to set up these win-win partnerships. This strategy alone can increase your income by an additional $25,000-$35,000 per year.

Never Make A Cold Call –
Everyone Is Glad To Hear From You

Let’s be honest; if you want to make $8,000 - $12,000 in one shot – in any business – it means getting on the phone. That’s especially true in the business-to-business world.

But using my bulletproof system, you’ll never need to make a cold call. Everyone you call will already be “warmed up” and glad to hear from you. For a summary of the five core steps you’ll use to generate business, you can click here.

By the way, many companies prefer working with self-employed recruiters, rather than big employment agencies. To learn why, you can click here

Here’s The Bulletproof System You’ll Own

  • The same bulletproof, step by step recruiting system that made me $324,232.50 last year – now expanded to 210 pages, showing you how to get started from scratch, with no prior recruiting experience.
  • The same copyrighted, magnetic fax flyers and email messages I use to generate a never-ending supply of job orders. These flyers generate a consistent 5 – 6% response from pre-sold hiring managers. Just send out 25 each business day, and you’ll never have to pay for advertising!
  • A guide to using the Internet to find the fax numbers and emails of the exact hiring managers and companies you want to target.

And look at what I’ve added to the new, expanded A to Z version:

  • The 10 essential forms (i.e. worksheets, checklists, and questionnaires) you need to work “smart”. For the names of these forms, you can click here.
  • All of the proprietary legal forms that my lawyer charged me $15,000 to create.
  • All of my telephone scripts (which you read when hiring managers or job candidates call you back), a guide to the questions you’ll be asked, and effective answers that maximize your finder’s fees. These forms tell you line by line exactly what to say. I’ve spent eight years writing, revising, and perfecting these.

Because the expanded version of my course is still new, I’m eager to generate more testimonials for this Web page. So I’m making an outrageous offer to any customer who orders my course by <48 hours from now>.

Yours Free: $3,600 Worth Of Expert Consulting (If You Act Quickly)!

If you promise to send me a testimonial within three months (describing how easy it is to make money with my system), I’ll personally answer your questions, coach you, and provide the solution to any challenge you face, for an entire year! All I ask is that you keep our arrangement confidential; I don’t want my paying clients to get upset.

I normally charge $300 per month when clients put me on retainer, and they get to email or phone me. Of course, the phone calls usually last longer. So I simply ask that you send your questions by email; it’s the only way I can honestly offer $3,600 worth of consulting, for an entire year, to you and everyone who acts by November 29, 2001.

Of course, you can email your questions 24 hours per day. And since I check my email all day long, I promise to reply within one business day. And remember: even if an obstacle seems “big” to you, I’ve probably faced it hundreds of times, so I can solve it in minutes.

Best of all, your “12 months” doesn’t begin until I receive your first question. So if for some reason, you have no questions until a few months from now, you won’t be “using up” your valuable consulting bonus!

Why am I limiting this offer? If I offered it forever, I’d soon have thousands of people emailing me, and I wouldn’t have any time left to run my own business! Since I’m normally paid $250 per hour for consulting, this is strictly limited to customers who order by <48 hours from now>.

How Much Money Can You Make? 

You can fully expect to make two placements every month, but let’s take the worst-case scenario. Suppose you’re only half as effective as Scott Wollman and Joseph Jordan (whose testimonials you read above)… and you make just one placement per month. Even if your finder’s fee is 20%, you’re still going to collect $8,000 – $12,000 every month.

And although this new course is even beefier than the version I offer my corporate clients, I’ve decided to keep the price at $394. However, since I’ve just begun offering it publicly, and I’m eager to generate more testimonials (to further boost my credibility), I’m slashing the price in half for any customer who orders by <48 hours from now>. All I ask is that you promise to send me a testimonial after you’ve made your first placement, describing how easy it was.

That means you can own my course today for just $197! And you’re further protected by this unheard-of guarantee:

Double-Your-Money-Back Guarantee!

 If you order by <48 hours from now>, I’ll even stake my own money on your success. Here’s how:

If my system doesn’t make you $8,000 to $12,000 (a typical finder’s fee) every month, starting this month, send it back within 12 months and receive double what you paid. That’s how sincere I am about living up to my guarantee. 

All I ask is that you spend 15-20 hours per week following my bulletproof system… and that you fax or email one of my magnetic flyers to 25 companies per day.

If you follow my instructions and don’t earn $8,000 - $12,000 every single month (very unlikely!), just return the course within 12 months, along with your daily logs – to show me that you followed my system – and I’ll send you double what you paid!

And even if you don’t follow the steps in my course, you’re still protected by my lifetime money back guarantee: if you’re ever unsatisfied with it, for any reason, feel free to return it for a complete 100% refund. No questions. No hassles. And no matter what, the secrets and consulting you’ve received are yours forever.

To view this guarantee in a popup window that you can print out for your records, click here.

Why am I going out on such a limb? Because I know that you’ll fall in love with this business… with the income, the freedom, and the prestige of being a home-based recruiter. If you’re willing to work 15-20 hours per week, you will enjoy a six-figure income. It’s that simple.

If you want an even better deal, take the e-book version of my course for just $334. (Or $167 if you order by <48 hours from now>.) That’ll also eliminate the shipping charges.

The e-book version contains the same 210 pages, the same forms, and the same 12 months of consulting (until the deadline). The difference is that you can instantly download it as a digital file and read it on your computer screen right away. Of course, you can also print it out, all or part of it.

I Guarantee Results Only If…

One customer ordered my course thinking it was “the lazy man’s way to riches”. So let’s be clear. If you follow my step-by-step system, I fully expect you to make $8,000 - $12,000 every month. Otherwise, I’d never stake my reputation and on it. And I’d never offer to send you double your money back! However…

If you aren’t willing to work 15-20 hours per week, send my magnetic flyers to 25 hiring managers each business day, and keep daily logs, then please don’t order my course. I’m serious. You probably won’t make a placement within 30 days, and you also won’t qualify for “double your money back”. Besides, I don’t want you complaining to others that my system “doesn’t work”.

$120,000 Per Year Part Time

If you’re still reading, then I know you’re committed to working 15-20 hours per week. You’re convinced that there’s no way you can lose. Even without my course, average home-based recruiters are collecting $75,000 - $100,000 per year in this business – but working full time hours.

What I provide are the secrets to working smart, not hard…so you’re three times more productive, and you outperform them working just 15-20 hours per week.

Unlike other “how to” publishers, I have not designed this course to lure you into buying a more expensive product. I hate when people do that! I promise you that my course contains everything I know about this business, and everything you need to make $120,000+ per year, part time from home.

Now imagine this. It’s two months from now. You’re the owner of a thriving home-based recruiting business. Perhaps you remember past business ventures… the ones that failed. What a difference!

At last, you’re proud to tell your friends and relatives about your profession. And the best part is the looks on their faces, when they learn how much you’re making, and how little time you’re spending. They think to themselves: “It’s not fair”.

Well they’re right. You will have an unfair advantage. That’s because you’ll instantly possess eight years of hard-won experience. You’ll own all of the tools I’ve spent years (and $15,000 in legal fees) developing. And with my lifetime risk-free guarantee, you can only come out ahead. Here are three ways to order now:

  1. Click here to grab your package right now with our Secure Server, or if your web browser doesn't support secure servers, use our other order form.
  2. Call toll-free at 1-800-888-8888 (24 hours a day, 7 days a week) and be sure to mention "Code 122" to let them know I’m funding half of your purchase price.
  3. Click here to print out an order form to mail or fax your order to (212) 481-4587 for prompt 5 business day delivery.

If you order the “hard copy” course in its beefy 3-ring binder, it’ll be shipped by Federal Express and will arrive within three days. If you order the e-book version, you can download it immediately, save an additional $30, eliminate shipping fees, and start your own lucrative home-based recruiting business immediately.


Larry Denis
President, Your Company Name

P.S. To receive $3,600 worth of personal consulting, and qualify for my “double your money back offer”, be sure to order by by <48 hours from now>. As I’ve explained, I cannot extend these offers. So click here to order now and doubly guarantee your success. Don’t wind up kicking yourself because you missed out!

P.P.S. Why gamble your money on some theoretical business venture that “could” work, when I’ll guarantee your success – by finding job candidates moving to your area, and giving you first dibs on placing them? Likewise, when you have job candidates moving to the New York area, I’ll help place them for you. Which means you’ll instantly benefit from my established roster of 100+ clients – and all of the job openings I’m privy to.

P.P.P.S. Don’t forget that my course is tax deductible as a business expense. Depending on your tax bracket, its actual cost could be 40% lower after your bookkeeper deducts it on your tax return… so be sure to remind him!

Contact us today!

If you would like a free estimate for your current project, or have any questions at all. We sincerely look forward to hearing from you.

Here are some of the clients we’ve served:

Internet Marketing Clients:

The Internet Marketing Center

Jonathan Mizel

Shawn Casey



Real Estate Lecturers:

Dave Lindahl

Alan Cowgill

Larry Goins

Scott Britton

Terry Paranych

Other Clients:


Ken Varga

Bob Scheinfeld

World Of Watches